February 2025

Data cleaning

Boost Google Rankings: SEO Strategies for Businesses to Dominate Locally

Improving your Google rankings in Kenya requires a strategic approach to search engine optimization (SEO). Businesses must focus on localized tactics to outperform competitors and capture the local market effectively. Optimize for Local Keywords to Improve Google Rankings One of the best ways to rank higher on Google in Kenya is by using location-based keywords. […]

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Data analytics

10 Features a Business Website Should Focus On in 2025

In 2025, having a well-optimized business website is crucial for success in today’s competitive digital market. With more consumers turning to the internet for services and products, businesses must ensure their websites are equipped with the right features to attract, engage, and convert visitors. Let’s explore the top 10 must-have features every Kenyan business website

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Lion Farm

How to Create a Visual Identity That Resonates with Consumers

  A strong consumer visual identity is essential for any brand looking to connect with its target audience. In Kenya, businesses must craft a unique and culturally relevant identity that aligns with consumer preferences and market dynamics. From branding to logo design and other tech-related elements, every aspect must work harmoniously to establish brand recognition

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